The Challenge

An international distributor was being inundated with customer questions on ESG that were taking them ages to answer and even when they did, they weren't confident that their answers sounded credible or would impress their clients, because they didn't always have clear answers. Increasingly they were seeing big customers and prospects making sustainability a deciding factor of working with them and they needed a more robust and efficient solution.

The Solution

Through Tried & Supplied they were able to aggregate data from multiple different systems, fill in the gaps in their knowledge and finally get a clear picture of where they stood and how they could improve. This clarity enabled them to present their sustainability in the best possible light to customers and also set realistic targets to demonstrate their long-term commitment to sustainabilty and how they could work with customers to improve their supply chain impact. All their customer queries on ESG were routed through the Tried & Supplied team via a dedicated mailbox so that instant, well evidenced answers could be provided from the platform.

The Result

Internal resource was freed up to focus on driving sustainability with the clarity on how to do this. Their brand reputation was enhanced resulting in increased customer satisfaction and an improved conversion rate, especially with large prospects.