Our ethos

The food industry is a major contributor to global warming and loss of biodiversity., while regenerative agriculture, sustainable food production and reduced carbon footprint for logistics all play a significant role in ensuring the future of our planet. We have seen the pace of change first-hand – this world is precious, and we hope that through Tried and Supplied and its positive impact on the food industry, we can help protect it.


Millions of years ago, plants and trees didn’t have any roots. They traded sugars generated through photosynthesis in exchange for nutrients foraged by an underground network of fungus. They still rely on this network today: it’s called mycelium, also dubbed the ‘wood-wide web’ due to its ability to connect plants and trees together. Plants use the web to talk to each other, collaborate, and share resources. Tried & Supplied’s model is inspired by this natural ecosystem, using mycelium’s lessons as a basis by which to improve communication, collaboration and resource across our network of suppliers and venues

Our founders

Domini Hogg

Founder, Tried and Supplied

As the creator of Tried & Supplied, Domini’s experience has encompassed everything from the jewellery industry and social media software to training tea sommeliers at some of the UK’s leading hotels. She formed Tried & Supplied out of a passion for better ecology, along with the simple idea of making it easier for restaurants and hotels to work with smaller, local suppliers and purchase food and drink more sustainably. Alongside a team of developers, marketing and sales experts and backed by years of experience in B2B software and hospitality, Domini launched Tried & Supplied in 2021 with a starting base of more than 500 suppliers, and also launched the Better Hospitality Conference in the same year, bringing together more than 30 speakers from across the food industry for two days of virtual talks and workshops.

Clare Hogg

Founder, Saucy Dressings

Clare is the mind behind Tried & Supplied’s sister platform Saucy Dressings, a fun and opinionated look at the world of food and hospitality. An experienced marketing director, she created the platform out of a lifelong fascination with food and drink and a desire to talk to interesting and eclectic people from all areas of the industry, from chefs and bartenders to farmers, cheesemakers, vodka distillers and more. Saucy Dressings has since become a respected and far-reaching platform that also includes food masterclasses and an e-commerce platform selling meal kits, cookbooks, great produce and prints of Saucy Dressings’ famous mascot, the vegetable lady, Letitia. Clare lives deep in the English countryside in a house with a dog and an Aga.

We don’t just share our business, we share our music too!

You can now enjoy our foodie playlist on Spotify as well as on the blog – Fruit Salad by The Wiggles has us in fits of giggles every time!

We’re here to help

Let us know if you have any questions or would like to discuss getting set up with Tried and Supplied.

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